calling yourself a. life coach

Why You Shouldn’t Call Yourself a Life Coach

Now you have become a life coach

Congratulations on becoming a certified life coach! Being a life coach is a rewarding career choice, you can can help others achieve their goals and find fulfilment in their lives. However, while your new title may be “life coach,” to call yourself a life coach may not be the best move when it comes to marketing yourself. In this article we go over if you should call yourself a life coach or not in your coaching business.

You and one of the 71,000 people that call yourself a life coach

Let’s face it, there are a lot of life coaches out there. It can be easy to get lost in the sea of other life coaches who offer similar services.

By finding a niche, you can differentiate yourself and stand out to potential clients. Think about your background, experiences, and passions. Is there a particular area where you can offer unique insights and perspectives? For example, maybe you have a background in finance and can offer financial coaching. Or perhaps you have a passion for health and wellness and can specialise in coaching clients in that area. Whatever it may be, finding a coaching niche can help you attract clients who are specifically looking for your expertise. 

So think twice before you call yourself a life coach. Consider the problem you solve for your client to create your title.

Most potential Clients are NOT Searching for a life coach

Another reason not to call yourself a life coach is that it can be a broad and generic term. Potential clients may not know exactly what services you offer or how you can help them. By specialising in a coaching niche, you can be clear about what you offer and the specific results clients can expect. This makes it easier for clients to see the value in your services and choose you over other life coaches.

In addition to standing out from other life coaches, finding a coaching niche can also help you become an expert in your field. By focusing on a specific area, you can constantly educate yourself and stay up-to-date on the latest research, trends, and techniques. This expertise will help you build trust with your clients and establish yourself as a thought leader in your coaching niche.

Don’t call yourself a life coach and attract the right clients for your coaching business.

When you find a coaching niche, you also have the opportunity to collaborate with others in your industry. Networking with other coaches and professionals in your niche can lead to referrals and partnerships. By working together, you can offer even more value to your clients and create a community of support for each other.

Niching is the key to marketing yourself as a life coach

In conclusion, while becoming a life coach is a great career choice, calling yourself a life coach may not be the best move in terms of marketing your life coaching business. By finding a niche, you can stand out from other coaches, specialise in an area, become an expert in your field, and build a community. So instead of calling yourself a general life coach, take some time to find your niche and offer unique and valuable services to potential clients.

If you are stuck finding your niche join the Know your coaching niche program and have it sorted in an hour or less.

Caron Stace-Railly

Caron is the founder of Get Nice Marketing, the agency that helps new coaches launch and scale their businesses. She is an expert in online business and has even created her own Web platform for coaches Get Nice Websites.

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