We look at the new landscape of Software for coaches with Get Nice.
When Caron Stace-Railly began her coaching business, she was surprised at how complicated the process was.
For someone who had spent twenty years in the tech and marketing industries, she didn’t expect to get stumped when it came to the software to use in her coaching start-up.
Kajabi was the clear market leader but the high price tag and the basic templates meant the average coach would have to spend thousands to employ a designer to get their site looking professional on top of the high monthly charge.
“As a big believer in the lean methodology to start a business, I was reluctant to spend large amounts before I had tested and proven my business idea. But at the same time I did not want to waste time building something that was only temporary and may need to be scrapped further down the road,” Caron explains
She looked at other platforms and found they lacked the basic functionality needed. Everything was an add-on piece of software. Email marketing, calendar booking systems, funnel building, and course creation – additional software… The price hiked up and the complicated sea of software programs having to integrate, meant a higher likelihood of errors.
I worked in the tech industry and I found it complicated so I knew the average coach was going to be having website, funnel, and email marketing woes as well
Researching software for coaches
Through market research, she discover that coaches didn’t want to get bogged down in do-it-yourself design and marketing either and there was a clear need for an all-in-one coaching platform. One that took a lot of the hard work out of design and copywriting. So she built it herself!
Get Nice Websites was launched in May 2022, and it has quickly gained a reputation for being a trusted piece of software for new coaches in the online space.
The drag-and-drop builder is fast and very easy to use, with most users being confident within 30 minutes of use on the platform.
The out-of-the-box themes look like high-end designer templates and they also include copywriting prompts, so you know what you should be writing in each section of your website.
The list of features is incredible for the price.
- Website Builder
- Email marketing & automations
- Funnel creation
- A/B Testing
- Calendar booking
- E-commerce
- CRM
- Course / Membership capabilities
So what are Caron’s plans for Get Nice Websites in 2023?
“I am focusing on helping coaches market their businesses in as little time as possible.
Recently there has been an increase in online gurus selling their marketing strategies but very rarely do they help with the technology side of delivering these strategies. Many coaches I spoke with felt let down after spending thousands on a course to teach a marketing strategy, but have been unable to deliver because they get stuck on the tech!”
For a limited time Caron is running a free website and lead generation bootcamp, which promises to have your website with a booking calendar, blog, and lead magnet up and running in 6 days, No Tech skills required!
Sign up at getnicewebsites.com/websitechallenge
