If your business is in accounting, financial advice or management, or other professional and financial services, you cannot afford to stop listening. Many of your clients have probably reached the saturation point. They are tired of hearing it and they want the news to become consistent and positive.I don’t think that’s going to happen any time soon. If I’m reading the situation correctly, it means that you can’t afford to tune it out and you can’t afford to let your clients do so either. What you need to be doing – and building your practice by increasing wallet share – is talking proactively with your clients about preparing for the next phase of the economic crisis.

Far too many people are breathing sighs of relief because they believe the economy is stabilizing. If you have clients who are breathing a sigh of relief, they could be facing a real financial crisis. Their sighs of relief could quickly become gasps of horror or fear.

You have a huge opportunity to increase wallet share with your clients by taking the initiative and becoming proactive about talking with your clients about appropriate action to protect their investments against possible impending disaster.