Too often partners or leaders of a firm dismiss great ideas simply because they fail to create a plan and establish accountability to ensure successful completion. With all of the other things needing attention, and the focus on keeping clients happy, practice development can be forgotten. The amount of time and energy invested building plans and strategies that go nowhere due to lack of accountability is staggering.
Think for a moment: if a client thought buying an additional service would be beneficial for her business and a partner failed to follow up and deliver that service, the cost of the failure would be easy to calculate and the partner would be held accountable in some way for the loss of business. We are not always as ready to hold people accountable when the cost is associated with a failure to launch or when the cost is less direct.
Success with implementation of practice development strategies requires three things:
- Skills – which may require training
- Time – which may require some reallocation of work and expectations
- Accountability – which must include everyone with responsibility for a task related to the strategy
Many firms have difficulty assigning accountability for practice development. Establishing responsibilities and holding people accountable is one of the things the Practice Building Team does to help firms become successful in practice development.
If you are ready to start acting on your great ideas, the Practice Building Team can help you succeed. Call us today at 732-397-8489 to schedule your initial consultation.